Web Analytics can essentially be
defined as,
Software linked to your website
tracking how many visitors view your site &
interact.
If you are attempting to make money or increase sales
calls from the Web, and are establishing a website in the hopes of
growing your business, we can offer you a full management
marketing system that tracks all clicks & conversions on
your site
- The process of tracking how visitors' interactions with
your site affect
your business
Online Marketing Scotland
provide you with detailed online analysis including:
- All click through traffic to your website
- Keyword search (what they typed in to find you)
- Traffic source used to find your site (Google, Bing, Yell.com
etc...)
- Geo graphic area were they came from (Glasgow, Edinburgh,
Stirling)
- Time spend on your site
- Exit page reporting (what pages clients leave your site.. are
these the correct pages to exit ? )
The data is a excellent tool in allowing you to fully track how
well your marketing with Online Marketing
Scotland is really working and what areas of your site
needs improving
nb- Online Marketing
Scotland advise all our clients to have this inplace so
our team can really prove & show you "our client" the
correct return on investment
Analytics software is included in all website development
carried out by us as standard and can be added to website's
not designed by us as part of your ROI marketing programme
(permission needed from webmaster)
