Where these methods may have worked a couple of years ago, Google and other search engines are getting wise to the scams and have started to deal out penalties or totally ban domains from their index.  Let's take a look at some of the ways you could be penalised. 

Search Engine Spamming

The term spamming is used to describe methods that are used with the sole aim of improving your search engine ranking.  The problem is that search engines want to rank websites because they offer useful content that is relevant to the target audience.  Spamming totally disregards this need and many of the methods involved are aggressive, intrusive and frustrating for users. 

The good news is that search engine algorithms are getting more advanced by the day and this trend looks set to continue.  Every webmaster should know what constitutes spam and should ensure any website they develop does not contain any spamming features.

Keyword Stuffing

When you use the same keyword over and over again, Google knows!  Google's Panda release a couple of months ago is designed to regulate and improve website content on the web and to eradicate all of the duplicate content, repetitive text, and blatant spam that still exists.  As a rule, you should never repeat a word so that it makes up more than 10% of the content.  Between 2 and 5% is a good percentage to aim for.

Duplicate content

In the old days, spammers would link hundreds of similar pages back to their website in a bid to 'artificially' raise their search engine ranking.  These days, the search engines are fighting back and if two pages are found to be the same, the search engine will simply use the page that ranks the highest and ignore any others.  Always make sure you have good quality content on your site.  You can use Copyscape to check your site is unique. 

How to tell if you have been penalised

Search engines have many ways to penalise you and it's worth knowing what these are.  They might decide to remove and ban your website complete from their index.  They may also decrease the ranking of your pages.  Google won't let you know that this has happened, but it might become obvious over time when you start to lose business or you find your ranking has dropped back a few pages or you had disappeared altogether! 

Building a website is much more than simply writing about your company and adding a phone number.   Forget the old ways of advertising such as leaflet drops and newspaper ads.  These methods of advertising have had their day and it's time to get your marketing into the 21^st Century!  More and more Scotland local businesses are starting to realise the potential of trading online and it makes no difference whether you are a sole trader or a small shop employing a small team. 

The fact is that consumers are now looking for quicker and more convenient methods of doing business with you.  Google Maps and other GPS-driven systems help consumers to find their closest businesses and if you're not listed you could be missing out on hundreds and even thousands of customers.  A web 2.0 web designer in Glasgow can show you just how local search and other marketing methods can help your business by showing you real world examples.  Let's face it, if your competitors are using web 2.0 marketing methods they could be steaming ahead when it comes to finding new customers.

And once you find new customers the story doesn't end there.  You need to keep them interested and that's where other marketing elements come into play.  Facebook and Twitter for example are great ways to boost your branding awareness especially if you run competitions, give incentives or share information others find useful.  Building a community of loyal followers will ensure your business stays successful and in the spotlight. 

There are so many strategies you can employ to win more local business and web 2.0 marketing is just one.  If you are not sure where to start your local web design team in Glasgow can give you lots of assistance.  They will analyse the performance of your website to see how it is currently performing and ensure that all the right web 2.0 techniques are employed to attract more new customers and keep them coming back for more. 

The web is evolving at breakneck speed and it's easy for local businesses to be left behind if they are not careful.  By handing over your online marketing to a web design company in Glasgow you will stay on top of the latest developments and ensure that you are doing all you can to win new business in your local community.

If you ever tried to come up with your own internet site before you could have had varying results. It sounds rather like a great idea at the time, but as a result of a absence of information or a tight budget, many business web sites get abandoned or simply left looking unskilled and missing main components.

Templated website design is the perfect solution if you're short of time and want to get a quality, good ranking internet site launched fast. If you are looking for website design in Glasgow that offers professional service and costs to suit your budget, give us a call. We have many premium quality templates to make a choice from and we can add bespoke branding and styling to suit your individual necessities.

If you have considered contracting a site design team in the past, you may have been put off by the amount of work involved. Many designers need you to know precisely what you want and to do a large amount of the work for them. Our web sites offer the best solution to this problem and we could have a fully functional website successfully running for you in a case of days and all from as little as 350. Its the ideal option for small firms with a limited promoting budget.

A template website gives you the following great benefits

1 Years Hosting

Email

Brand Design

Pre-Designed Style

Submission to search websites (Google, Yahoo and Bing)

Marketing Tracking we can watch the traffic arriving at your website and give you a detailed report on request.

A templated internet site in Glasgow is the only answer for any small business wanting to make a mark online and you will always get the finest possible service from our team. As well as site design, we are able to also help you to get your site ranking higher in the search website results making your business rather more visible to local customers.

Why not speak to us today and discover more about our templates and our bespoke site design services.. We offer cheap site design in Glasgow and have helped countless companies to make their mark on the web.

If you are looking to transfer domain or searching for keyword rich url's to traffic boost your current website in google or micro site, call our team now and we can advise what's available to suit your requirements

0141 271 5010

These days, with the birth of Internet marketing, the options are endless for companies wanting to promote their services.  Consumers want their information quickly and they want to find local services in their region on the go.  By tapping into online marketing you can be sure your business is visible to them and that they can contact you easily. 

An SEO company in Edinburgh could open up so many new doors to local businesses trading in the region.  From the design and build of a cutting edge website through to the management of Google ads and Facebook campaigns, an SEO team with years of experience can work wonders for any type of business trading in the area.  SEO is not a new buzzword for the 21^st century.  SEO is made up of techniques and methods that work and which you could be using to get your business noticed and miles ahead of your competitors. 

Take a look at some of your competitors' websites.  Simply by having a website they are making their presence known to customers in the region and you could do the same.  Just think about this - hundreds of businesses in the UK have failed and closed simply because they did not see the point in reviewing or improving their advertising techniques. 

An SEO company in Edinburgh will review and fully analyze your business to determine how best to market your business and improve your website traffic and local visibility.  Many SEO companies offer affordable packages that allow you to budget for your marketing spend and get access to the best online marketing advice and assistance money can buy.

More and more local businesses are starting to realise the true business potential of advertising online, but without effective SEO, the effects of this advertising may not bring the best results.  An SEO consultant will ensure your website or adverts are fully optimised so they are picked up by the search engines and that your business reaches more potential new clients than ever before. 

Finding out more about SEO in Edinburgh costs nothing, but it could cost you your business if you don't. 

Our team at Online Marketing Scotland have been working on software for over 14 months to offer something new to the market.

This product soon to be released to local businesses in Glasgow & Scotland will offer the client no costs, no upfront fee's & no false promises that some local marketing companies are gulity of when trying to get business from Google

Keep posted or call our office to find out more 0141 271 5010

This will change how you "the local business" will pay for enquiries to your company from now on - Just like most local business in USA are already enjoying

Clicks are good but CALLS are better - so why pay for anything else

Speak Soon

The team !!