What Is It ?
Bid placement is a paid inclusion search engine marketing model
in which advertisers select keywords and bid per click for first
link placement in search results using those terms. The top bidder
on a specific keyword will get the top ad spot associated with
search results for that term, the second-highest bidder the second
spot, and so on each will pay per click to their ads.
Our Solution
Online Marketing Scotland use
bid management solutions to obtain the lowest possible cost per
click for all our clients.
An effective bid management strategy is a must in today
marketplace to beat the competition in competitive markets and
avoid CPC inflation.
Our management services are included as part of our ongoing
PPC management service.
