Keyword analysis is one of the most important parts of SEO
(search engine optimisation), We have to do the research properly,
as this is what your SEO will be targeting for your website on
the search engines. So finding the correct keywords is important
because you need to make sure that the keywords your targeting are
actually searched for by people looking for sites like yours.
Keyword Example:
Business type - beauty salon based in glasgow (www.spainthecity.co.uk)
top 5 keywords
1.beauty salon glasgow
2.spa glasgow
3.day spa glasgow
4.spa treatments in glasgow
5.spray tanning glasgow
Please check yourself, go to: www.google.co.uk
Type in the above keywords into Google to show's how valuable
keyword research can be for a company.
Keyword optimization is an important step in the
first stages of search engine marketing, for both paid and
organic search. If you do a poor job at selecting your
keywords, all your SEO efforts will be in vain. So it's vital
to get keyword selection right from the start.
But researching keywords isn't something you do ONLY at
the start of a SEO campaign. Ongoing keyword research is
necessary to keep uncovering new keyword opportunities and to
expand your reach in the search engines and attract potential new
customers. So keyword research isn't a set it and forget it
process. By continuously researching keywords and
expanding your website with new pages targeting these keywords,
your site's traffic, leads and sales will continue to grow.
Call now for a free website health check with your local online
consultant:
0141 271 5010
